It all started in 1765 when Mr Day, a Doncaster hairdresser, met an old soldier who gave Day a recipe for making boot blacking which he had developed to polish the boots of his superior officers. “Make it like this” said Martin the solider “and you’ll make a fortune!” Very quickly Mr Day realised how good the product was and together they opened a little shop at 97, High Holburn, London in 1770.
Mr Day had a flair for publicity and splendid black horses were used to draw the Day & Martin carriages. Apart from the horses themselves, the firm had wonderful stables and equipment. An interest in equestrian products thus ensued and the first equestrian product was made – the Belvoir Bar Soap. It remains the first glycerine bar soap on the market to this day.